Start with your restaurant’s habits
A neighbourhood café, a lunch spot and a destination restaurant have different visiting patterns. Decide what you want to encourage: more regular visits, discovery of an offer or staying in touch. Your programme should fit your menu, service and customers.
Choose a sustainable reward
Set the points, stamps or visits threshold and calculate the real cost of the reward. A dessert, a drink or an extra from the chef can reflect your identity. Check your margin and redemption conditions before launch. Figures in a simulator are assumptions, never a promise of results.
Make checkout validation clear
With Fideliou, customers present their card’s QR code. An employee scans it, confirms the visit or purchase and redeems an available reward. Define your team’s access and explain the procedure. The history helps you trace transactions; customers cannot grant themselves benefits.
Stay in touch between visits, with consent
Email and SMS campaigns can introduce a new menu or event to consenting customers. Google Wallet messages require a saved card, the relevant permissions and an activated channel. Apple Wallet updates the card without using change alerts for advertising campaigns. Available volumes depend on your offer.
Manage one or several locations
Your group brings locations and staff access together. Before launch, choose a shared loyalty programme or one per location and check your subscription capacity. Compare recorded visits and redeemed rewards over consistent periods. Use the data and your team’s feedback to refine the programme.